To begin with the facts, Market Research Analysts have found that IPTV (Internet Protocol TV) subscriptions are getting viral across the globe at a quick pace. In addition to that, the revenues generated from Online Videos, in Asia, are ready to witness an incredible surge of around 21% in the region between 2017-2022.The Asia Pacific region continues to contribute mainly, with China, implicitly taking the lead.
Asia has been registered as the strongest emerging market showcasing the most pronounced growth, regionally. The region is distinguished because of its faster-growing economies which are adapting to the digital change, like no other.
The era of digitalization has substantially changed the framework of the economies catapulting them to become more tech savvy and consumer friendly. IPTV, which is basically delivery of content over a network using Internet protocol, evidently occupies a large segment of the market today. Subscribers view online videos streamed through the set top boxes which are currently generating great revenues thus tagging it with a delivery technology which is exceedingly better than any other. The hospitality industry has already acquired the major number of subscriptions as its installation cost is also effectively low.
The rising popularity of the IPTV is backed up with few significant reasons like:
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Digitalisation has completely transformed and rejuvenated the payment infrastructures and technology has only propelled the customised services in a positive direction.
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‘Content on Demand’ is a key factor which governs such services.
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Cable operators are relatively weak in terms of operations and strategies because of a dearth in the infrastructural spending.
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The raising demand of online video viewing is well understood by the service providers as it is easy for them to monitor and gauge the users easily.
China escorts the IPTV market with the maximum number of subscriptions till date. The IPTV subscriptions multiply at a fast rate in China, with which it continues to remain number 1 in the global market.
Actually, China’s tremendous growth is because of its large scale investment policy. Three major communication carriers in China continue to upgrade their mobile services and fixed-line broadband connections which sum up to be a huge annual capital expenditure. The rise in broadband is expected to also conceive opportunities for new ventures on the Internet.
Some other factors like:
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The steady rise in use of premium/subscription based platforms which are easy to install.
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Robust payment infrastructure.
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The growth of advertising funded platforms.
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Increased and robust facility of broadband connections.
As IPTV continues to evolve, CHINA TELECOM, UNICOM and China Mobile could generate 37 Billion Yuan in IPTV revenue by 2025 on 85% penetration of their fixed-line customer broadband base.
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