Sustaining the subscribers is the greatest challenge in the Pay TV Business to compete with the corporate giants they have to simplify the hassle free payment system. Choosing a right billing partner has become a challenge in today’s scenario.
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Price rate is gradually decreasing even with increase of services
For over the past decade, we have seen the growth in demand for Direct To Home. The number of fresh entries to this market are increasing but the price tag to the services has been either constant or decreasing. According to an article by Cision (by PR Newswire), the equipment required to establish connections has become a lot cheaper when compared to earlier days. And hence entertainment providers such as Cable/DTH or their equivalent competitors around the world (India, Africa, Middle East, South East Asia) are available at low costs. So, it was proven that service requests are inversely proportional to the subscription costs.
Reliance entry will directly impact the business metrics
On competing with the major mobile network providers like Airtel, Idea, Vodafone etc., Reliance’s Jio has swept the market with its offers for which the response from the public was massive. But with its entry into the cable and DTH market, various sources are predicting that it might elevate the way Cable providers used to run and will definitely affect the status of the business processes.
Hi-Speed internet affordability will convert subscribers to internet based content providers like YouTube, SunNext, HotStar, Netflix, Facebook, and Amazon
Cable TV officially peaked in the year 2000, where subscribers rise is more than expected as declared by statistics gurus. On the other hand, the increased demand for smartphones made the major internet based content providers like YouTube, Hulu, Netflix, Hotstar etc., came into play by providing mobile applications on all mobile operating systems. As the years passed on, the internet is being provided at a very affordable price approximately everywhere which is attracting subscribers to move from Cable/DTH to the internet based content providers, who in turn are providing maximum data for free or at a lower price in some instances.
What are the future demands that may come up in the market
Subscribers are shifted to instant and simplified entertainment networks. App based entertainment services are dominating and growing rapidly they have an advantage of integrating their services through Internet Of Things (IoT). It is the right time for the Entertainment and Pay TV Business to take advantage of Big data & Data Science to explore e-commerce opportunities. Original Content Creation is the best way to engage loyal users, then getting from third parties.
